When thinking about the impact of cultural difference on
doing global business, I automatically think about the different experience of
American fast- food joints in China and in the U.S. The most popular American
fast-food joints in China are McDonald, Kentucky Fried Chicken and Pizza
Hut.
American
fast-food joints in China are differing than those in American in different
aspects. First of all, they all have
different menu to satisfy the Chinese’s taste buds. They also fix their recipes
of the same product to make it more acceptable by Chinese. Personally, I think
McDonald in China taste better than in the U.S.A. My former Manager is an
American born Chinese; he told me that he thought Pizza Hun in China taste
better too. Second of all, American
fast-food joints set themselves to higher scale restaurants. Pizza Hut
restaurants in China are like those upscale French fine dining
restaurants. McDonald and Kentucky Fly
Chicken in China are known as fast-food joints, yet only high income or middle-class
family can afford to have them every day.
In
general, the cultural difference study helps international businesses to target
their markets and make strategies in different countries other than their home
countries. Most Chinese go to those
American fast-food joints are more for special event celebrations and the
exotic experience then to enjoy a good meal.
So, it makes sense to set them up more upscale. The cultural difference study also helps
companies to prevent lost in investment in different countries.
I think that this is an interesting topic. However, how does it relate to fashion, which is what the rest of your blog was about? I think that it is interesting how you explained the differences between what McDonalds is like in the US compared to China. Who would have known that in China, McDonalds is actually more upscale than in America. One thing that I was curious about after reading this post was what the work culture is like in China compared to the US. From an international business point of view, what are some of the business differences between the two locations?
ReplyDeleteI noticed there was a difference between what is considered "Cheap" here but it's really a upscale place in China. I really think there are more choices in terms of food choice for McDonalds in China. In China, there would be the choices here in America but there are also choices which are created to fit the taste buds of the Chinese market.
DeleteDifferent countries have different tastes and each business must conform in order to stay relevant. In MGMT 405 the teacher showed a video of fast food abroad and Pizza Hut made squid ink pizzas in Japan. It looked unappealing to me but it is a big hit there. Check out this link at the bottom, it has items that you can not find in the US fast food chains. http://money.msn.com/shopping-deals/10-fast-foods-you-cant-buy-here
ReplyDeleteThe last time I went back to China for vacation, I did eat out at the McDonald there. True, the price cost more due to the money values here in America and China. The portions are lesser than in America. As for taste, they pretty much taste the same to me. Somehow, I prefer the McDonald in America more than in China.
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